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You know how artists like to dip their toe in other industries when they start making money… like Darius Rucker decided to join the sporting industry… Carrie Underwood has her own line of work out clothes, FGL has their own brand of Whiskey, some Artists like to try acting… well Kid Rock has decided to do the same but empire now includes barbecue grills. Which I think it’s safe to say, he’s one of the first artists to go into the “grill” industry! The “American Badass Grill” comes in two styles . . . a portable charcoal one that’ll run you $100, and a similar gas one that costs $150. Kid Rock knows they aren’t the cheapest grills you’re going to find, but the thing about these is that they’re AMERICAN-MADE. And that’s plastered all over the site where he’s selling them.
He says, quote, “I’m not gonna lie. It’s more expensive to make things in America. But it’s important to me. I love America, and I want to do all I can to create manufacturing jobs at home.”
Well, the charcoal one is 100% Made in America. The gas one, for whatever reason, is, quote, “more than 90% U.S. parts and labor.”
Anyway, to get people’s attention Kid shot a promotional video where he skeet-shoots foreign made grills. That’s right, the grills are catapulted into the sky, and he starts shooting them up. And he says, quote, “This is what we think of China . . . in your face, China!” He DEFINITELY gets his audience.