John Rich Amongst Celebrities Speaking Out On Nike Campaign 

Posted: 7:21 am Tuesday, September 4th, 2018

By Staff Writer

FLORENCE, AZ – APRIL 07: John Rich of Big & Rich performs during Country Thunder Music Festival Arizona – Day 3 on April 7, 2018 in Florence, Arizona. (Photo by Rick Diamond/Getty Images for Country Thunder USA)

Nike announced over the weekend that Colin Kaepernick, former NFL player and controversial figure now as it comes to standing for the National Anthem, his stance on police officers, etc. is the face of Nike’s 30th anniversary campaign.

The campaign photo has the quote “Believe in something. Even if it means sacrificing everything.” With a quote like that, Nike knew what kind of can of worms they were opening. Videos and photos of people burning or ruining their Nike items have surfaced on social media already, including Big & Rich’s John Rich: